Lifetouch
Premium Yearbooks
As a Graphic Designer on Lifetouch's Yearbook Design Services team – I work closely with schools during live design webinars to design static creative content for yearbook covers and endsheets. I work with premedia and production teams to hand off print-ready files that may include enhancements such as foil, embossing, die cutting and silkscreen.
I create roughly 400 book covers during 1-hour virtual design sessions collaborating with US & Canadian students & advisors between August and April of each year.
Additional covers can be seen here
As a Graphic Designer on Lifetouch's Yearbook Design Services team – I work closely with schools during live design webinars to design static creative content for yearbook covers and endsheets. I work with premedia and production teams to hand off print-ready files that may include enhancements such as foil, embossing, die cutting and silkscreen.
I create roughly 400 book covers during 1-hour virtual design sessions collaborating with US & Canadian students & advisors between August and April of each year.
Additional covers can be seen here
Yearbook Sticker Inserts - Initial run 30k
Creative Brief: Design a cohesive set of playful, colorful, and expressive stickers that students can use to personalize their yearbooks. The stickers should reflect key school events, activities, emotions, and icons throughout the academic year.
Creative Brief: Design a cohesive set of playful, colorful, and expressive stickers that students can use to personalize their yearbooks. The stickers should reflect key school events, activities, emotions, and icons throughout the academic year.
Sr. Creative Services Manager: Lucrecia Rawson, Premedia Specialist: Brian Bailey, Art Direction: US & Canadian Yearbook Advisors and Students
Pre-Designed Yearbooks
As a Graphic Designer on Lifetouch's Yearbook Design Services team – I work closely with creative directors, category buyers and yearbook sales reps to a variety of customizable templates that reflect the unique spirit of each school, making the yearbook visually appealing. I work with premedia and production teams to hand off print-ready files with allotted space for editable text to add school name and school year.
I create roughly 6-10 fully realized concepts, including backgrounds, clip art, color palettes and font choices for US & Canadian schools between April and August of each year.
Full catalog can be seen here
Sr. Creative Services Manager: Lucrecia Rawson, Sr. Category Planner: Lilian Israel, Premedia Specialist: Brian Bailey, Graphic Designers: Kathryn Saffell & Marla Drayton