JCPenney
Portrait Studio Products
As a Graphic Designer on the consumer products team, I create static content for JCPenney Portrait Studios for a variety of substrates, many of which include my handlettering. I work with creative directors, photographers and category planners to create designs that come to life when in-studio photographers add customer portraits.
These products generated over 300k orders in first month. Top performing product +23% to plan with +$600k in revenue.
Additional design overlays can be found here
As a Graphic Designer on the consumer products team, I create static content for JCPenney Portrait Studios for a variety of substrates, many of which include my handlettering. I work with creative directors, photographers and category planners to create designs that come to life when in-studio photographers add customer portraits.
These products generated over 300k orders in first month. Top performing product +23% to plan with +$600k in revenue.
Additional design overlays can be found here
|
|
Creative Director: Anne-Marie Black, Art Director: Lucrecia Rawson, Art Manager: Miranda Durrant, Sr. Category Planner: Lilian Israel, Sr. Photography Development Specialist: Cory Amundson, Post-Production: Brian Bailey, Designer: Marla Drayton
MyCollection Consumer Products
As a Graphic Designer on the consumer products team, I create static products on a variety of substrates for MyCollection. I work with creative directors, photographers and category planners to create designs are consumers can personalize with text and photos online.
These products generated over $100k in additional revenue in first month.
As a Graphic Designer on the consumer products team, I create static products on a variety of substrates for MyCollection. I work with creative directors, photographers and category planners to create designs are consumers can personalize with text and photos online.
These products generated over $100k in additional revenue in first month.
Social Sharing Photo Frames: Created and concepted as new digital product for photo package add-on
|
|
Creative Director: Anne-Marie Black, Art Director: Lucrecia Rawson, Sr. Category Planner: Lilian Israel, Designers: Kathryn Saffell & Marla Drayton